In Cox’s Bazar, Bangladesh, the Rohingya crisis continues to endanger the lives of hundreds of thousands of children and their families. In 2021, UNICEF reached 11.3 million people, including 7.3 million children (3.6 million girls) with humanitarian assistance. The Syrian crisis is one of the biggest humanitarian emergencies of our time. As part of the humanitarian response, Louis Vuitton supports UNICEF’s programmes to help Syrian refugee children. Your support means that we can respond swiftly to children caught up in crises, saving lives, preserving dignity and protecting futures.” “With emergency needs now reaching new highs, Louis Vuitton’s long-standing commitment to flexible humanitarian funding is more important than ever. “Conflict, COVID-19 and the climate crisis made 2021 an incredibly difficult year to be a child,” said Carla Haddad Mardini, UNICEF Director of Private Fundraising and Partnerships. The funds raised by Louis Vuitton for UNICEF have helped provide emergency support to children in countries including Afghanistan, Bangladesh, Jordan, Nepal, Syria, Ukraine and Yemen. Vital supportĮvery day, UNICEF works in more than 190 countries to defend children’s rights and meet their basic needs. The aim is to reach out to as many people as possible, raise awareness on the most vulnerable children’s needs and UNICEF humanitarian action, and thrive to make a real difference together. People are invited to make a donation and then share online their promise to help children while tagging friends and encouraging them to #MAKEAPROMISE as well. These are promises that come straight from the heart. When they make a promise, they take it very seriously, and they seal it with a 'pinky promise'. This gesture is inspired by children themselves. In the framework of this partnership, Louis Vuitton invites people to join in their promise to help children by linking pinkies with a loved one.
It was chosen as a symbol of sealing Louis Vuitton’s promise to help children in urgent need. Inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect customers’ most precious belongings, the Silver Lockit is a symbol of protection. For each Silver Lockit pendant or bracelet purchased, up to US$200 is donated to UNICEF, with a new version of the bracelet launched every year since 2017.
By supporting UNICEF, Louis Vuitton promises to give these children hope for a better life.Īmong the initiatives taken under this partnership, Louis Vuitton launched the Silver Lockit jewelry collection, specially designed to raise funds for UNICEF. In the six years since the launch of this partnership, Louis Vuitton has raised nearly US$18 million through its global network of stores and customers to support UNICEF programmes and help the world’s most vulnerable children.įrom devastating natural disasters to violent conflict and epidemics, nearly 250 million children worldwide are faced with crises that have dire humanitarian consequences. Helping vulnerable children in emergencies The aim of this global partnership is to raise funds for UNICEF and help support children that are exposed to conflicts, diseases, natural disasters and other situations that threaten their safety and well-being. Promise.In 2016, Louis Vuitton partnered with UNICEF to support the most vulnerable children around the world. For every Silver Lockit by Virgil Abloh sold, $100 is donated to UNICEF.ĭISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. New versions of the Silver Lockit bracelet have been launched annually to continue to support UNICEF. Since 2016, Louis Vuitton has raised over $18 million USD for UNICEF through the sale of its Silver Lockit bracelet and pendant collections. The Men’s Artistic Director added his signature bold chain, linked to a thicker cord the silver padlock and a Louis Vuitton charm in the back, giving a final touch to the design. Launched in February 2020, Virgil Abloh’s original take on the Silver Lockit bracelet brought a breath of fresh air to the collection. Reinterpreted once again by Virgil Abloh, this new collection for 2022 echoes his first Silver Lockit collaboration– bearing the same Virgil Abloh signatures – but with new materials and colors: chain, padlock, and Louis Vuitton charm in natural or black titanium, with neon yellow, rainbow or black cord bracelets.
A new collection of Silver Lockit bracelets, designed by Virgil Abloh – Louis Vuitton’s Men’s Artistic Director from 2018 to 2021 – launched within the LOUIS VUITTON for UNICEF partnership.įollowing his initial collaboration in 2020, Virgil Abloh reimagined a second Silver Lockit bracelet collection, continuing to support children in need through the Maison’s partnership with UNICEF.
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